If your spokesperson's fame turns to shame, HCC Specialty Underwriters
will help protect you.
One moment he's the perfect role model, the next he's spinning
out of control, destroying his career along with your sales. That's
the risk you take when you hire a celebrity spokesperson. But it
doesn't have to be.
Now there's HCCSU's Image Protection Insurance. It can help make
sure your spokesperson's adverse actions won't have an adverse effect
on your balance sheet.
Image Protection can cover the cost of pulling products off shelves,
changing packaging, re-shooting TV commercials, canceling TV time
or running apology advertising. All these costs are irrecoverable
without HCCSU's Image Protection Insurance. |
