|
Consumers receive game pieces printed with an alphanumeric code
at thousands of gas stations / convenience stores. Consumers must
visit a promotional web site and type in the alphanumeric code on
their game pieces to see if they've won a $2 million grand prize.
The promotion also contains an instant win scratch card element
that is not insured.
A randomly selected consumer had the opportunity to play a poker
hand against Hollywood star Tia Carrere for a chance to win up to
$500,000.
Consumers received game cards at participating AT&T and Ericsson
outlets. Each game card had a unique number on it. A winning number
was announced during ABC's telecast of "Who Wants to Be a Millionaire",
and the holder of the game card with that number could claim $1,000,000.
500 randomly selected Visa cardholders received 100% of their money
back on all of their Visa purchases during the months of November
and December, 2000.
Intersport produced a game show for Fox Sports. The show's had a
series of sporting events that each contestant competed in. The
person with the best score at the end of the show received an attempt
to win up to $1,000,000 by spinning a wheel to determine the attempt
and the possible cash value.
Over Redemption provided to a hat promotion. With the purchase of
a dozen golf balls, consumer sent in the proof of purchase and receipt
to get a free hat.
Consumers receive decoder game pieces at CitySearch events and at
Ticketmaster outlets. To play the game, consumers held their game
pieces against a special area of the promotional web site to reveal
the prize message on their game piece. Insured prizes included a
$1 million grand prize.
Insured by HCC Specialty Underwriters for the last two years. Contestant
wins a trip to the Super Bowl and the chance to win a $1,000,000
prize if they can kick a field goal. This past year, San Diego Chargers
kicker John Carney coached the contestant. Carney actually got to
determine the distance of the kick by attempting three kicks from
50, 55, and 60 yards. The contestant started from 40 yards and for
each kick Carney made, the contestant moved up 5 yards. Carney made
one kick and the Contestant kicked from 35 yards. The Contestant
missed wide left but had it gone through, HCCSU would have paid the
million dollar prize. Nevertheless, Hershey still reaped the tremendous
exposure and consumer excitement of offering a prize of this magnitude
without risking their bottom line.
|
