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Busch Beer, partnered with National Fish and Wildlife Foundation,
created the "Big Jake" promotion in order to drive store
sales and increase angler enthusiasm.
"Big Jake" was released on July 1, 2001 along with 29
other secondary fish creating a frenzy of fishing at the participating
lakes and locations. Anglers were given the opportunity to win either
the $1,000,000 grand prize or one of 29 $1,000 secondary prizes.
With the promotion lasting thirty days, Busch Beer and National
Fish and Wildlife Foundation had a great opportunity to showcase
their abilities to all the anglers entered in the promotion.
In the end Big Jake was never hooked. But 4 anglers successfully
caught secondary fish earning themselves $1,000. Big Jake hopes
to return next year and give anglers the another chance to reel
in $1,000,000.
Looking to increase store traffic during the summer months, Blockbuster
Video created "Million Dollar Days."
Every day, for the 70 days of the promotion, Blockbuster cardholders
could win $1 million simply by having their card swiped on the same
day their name was drawn at random from the database of cardholders.
If their card was swiped during the special bonus hour period, the
cardholder would win an escalating jackpot that started at $10 million
and grew to $19 million by the end of the promotion.
Blockbuster looked to HCC Specialty Underwriters to insure one
of the largest potential prize pools ever offered. In addition,
Blockbuster relied on our
creativity and integrity to work through the challenge and inevitably
come up with large national promotions. When there were winners,
HCCSU also saw to it that claims were paid quickly.
The promotion was an over whelming success for Blockbuster resulting
in increased store traffic, incremental sales and new member sign-ups.
In addition, several new millionaires were created!!
A large regional grocery chain was looking to capitalize on its
association with NASCAR and the auto racing association's 50th anniversary.
The grocer's promotion agency realized that, if all else is equal,
the greater the prize the greater the attention paid to the promotion.
Because 50 is such a nice round number, the agency decided the
grocery chain should offer $50 million dollars in prize money.
Now
there are probably only a small handful of brands that could budget
$50 million for a single promotion (and we insure them too!), but
with the help of HCC Specialty Underwriters' Prize Indemnity Insurance,
the grocery chain
was able to attach this eye-popping, attention-grabbing number
to its promotion, and drive to a new level of success. |
Catch
Big Jake and Win $1,000,000
Blockbuster
Video Million Dollar Days
Prize
Indemnity - NASCAR at 50
